Our Story

Launched in 2020 in Atlanta, GA, Greta Prince Jewelry was brought to life with the goal to provide affordable and unique high quality interchangeable bracelet stacks in a wide variety of sizes.

The company was founded by Greta Prince, a lover of all things fashion, jewelry, beauty! Prince is an Atlanta native who has built a career as a singer/songwriter/artist. She initially began designing jewelry as gifts for her mother and later developed the business as a creative and positive outlet during the pandemic. Soon after, everything began to blossom into a bigger venture due to social media exposure.

Prince is taking her love for gemstones and semi precious beads to new levels by hand-making special pieces for the everyday fashionista. The collection has since expanded to include “Ear Glam” statement earrings with necklaces and rings also coming soon!

Each GPJ creation is made delicately with love, care, and positive energy!